THE 10-SEATER SCARF

‘Hard Rated is a brand born cheeky and they asked for something cheeky at footy.
The budget was 2 dim sims and a firm hand shake (without eye contact).

So it got us thinking. At the footy, a scarf is more than just an emasculating garment. It’s a reservation sign. Fans have been using scarves to save seats so they can hit the bar since way back when Sam Newman’s opinions were considered perfectly sane and reasonable. The problem is a standard footy scarf is only long enough to reserve two seats. And two is not a party. So we got cheeky.