THE 10 SEATER SCARF

‘Hard Rated is a brand born cheeky and they asked us to come up with something cheeky at footy.
The budget was 2 dimmies and a firm hand shake (without eye contact).

So it got us thinking. At the footy a scarf is more than just an emasculating garment. It’s a reservation sign. Fans have been using scarves to save seats as far back as when Sam Newman’s opinions were considered perfectly sane and reasonable. The problem is a standard footy scarf is only long enough to reserve two seats. And two is not a party. So we got cheeky.